
THE TOOLS
Get the receipts, resources, tools, and workbooks from my internationally best-selling book, Unapologetically Eco-Fierce to help you build a conscious brand that gives a damn.
Want to work with me to build your brand?
Take a peek at the rest of my website.
Questions? Let’s have a chat!
RECEIPTS: THE HARD FACTS
đ§Ÿ These are the cold, hard receipts that back up the stats I dropped in Unapologetically Eco Fierce. Every article here is handpicked, verified, and guaranteed to light a fire under your conscious brand strategy. Use âem to educate your audience, defend your mission, or just remind yourself why youâre building something that actually matters.
1. Consumers care about sustainability and vote with their wallets â McKinsey
2. Fast fashion & carbon cuts â Zurich Insurance
3. Millennials + CSR: A force to reckon with â GivingForce
4. Conscious consumer stats roundup â The Roundup
5. UN statement on climate urgency â UN Press
6. ESG investing + ethical motives â Wall Street Journal
7. World Energy Investment Report â IEA
8. Denimâs dirty little secret â Prairie Eco Thrifter
9. Cottonâs water footprint â HuffPost x WWF
10. Forest degradation & why it matters â WWF
11. UN + fashionâs low-carbon shift â UNFCCC
ECO-FIERCE INSIGHTS
đ I originally had a private community space set up for thisâbut letâs be honest, it wasnât getting much traffic and portals are a pain in the ass. So I pivoted to something a lot more practical: Eco-Fierce Insights, a no-fluff, all-fire newsletter built for conscious brands that give a damn.
This is where the real talk happens. Youâll get:
⊠Sustainable strategy tips that donât feel like recycled Pinterest quotes
⊠Behind-the-scenes peeks at whatâs working (and whatâs not)
⊠Tool recs, resource drops, and branding truth bombs
⊠Pep talks, tough love, and the occasional F-bomb (fair warning)
đŹ Sign up and Iâll deliver the goods straight to your inbox. Coming soon!
(No login required. No toxic positivity. Just the real shit.)
GAUGE YOUR GREEN
đ This isnât just a workbookâitâs your Eco-Fierce Sustainability Scorecard, a no-fluff, self-paced exercise designed to help you track your brandâs impact and see where youâre absolutely slaying⊠and where thereâs room to grow. Version 2 has a bunch of new info, so go grab yours!
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MEASURE YO’ MESS
đ Letâs be realâpretty much everything we do today leaves a carbon footprint. And the truth is, you canât clean up your impact if you donât know what the hell youâre working with.
Whether youâre checking your own emissions or digging into your brandâs footprint, these tools will help you measure the messâso you can start making some genuine Eco-Fierce moves.
đ For personal lifestyle impact:
â footprintcalculator.org
đ For your biz (and yes, itâs free):
â SME Climate Hub Carbon Calculator
Fast. Simple. No gatekeeping. Just the receipts you need to reduce your impact like a sustainable badass.
CLICK. IMPACT. REPEAT.
đ± With Greenspark, every sale, subscriber, or review can turn into something bigger. You can plant trees, rescue plastic from landfills, offset carbon emissions, protect the bees, restore kelp forests, or even donate clean waterâall on autopilot.
It plugs straight into your tool stack and quietly turns everyday actions into real, measurable impact. The heroes at Greenspark handle the goodness in the backgroundâlike your own personal planet-saving assistant.
đ Start making an Eco-Fierce Impact with Greenspark
GEEK OUT WITH GREENGEEKS
⥠Your website deserves better than some energy-guzzling, coal-powered server farm. GreenGeeks is my go-to for hosting thatâs fast, reliable, and powered by 300% renewable energy.
They donât just run cleanâthey give back more than they use. Add stellar support and fair pricing to the mix, and youâve got a web host that actually gives a damn.
đ Geek out here (affiliate link)
(Yup, this is an affiliate link. If you sign up, I’ll get a small amountâprobably spent on plants, vegan snacks, or more design tools.)
TOOLS I NO LONGER ENDORSE + WHY
đ« Greenly.earth
Greenly used to be one of my go-to carbon accounting tools, offering Scope 1, 2, and 3 tracking through a fancy interface and polished reports. But hereâs the thingâthat âsleek interfaceâ comes with a ridiculous price tag, and lately? The support hasnât kept up. Multiple colleagues told me they got completely ghosted after reaching out for info.
Ohâand fun fact? The service contract they sent me listed a completely incorrect residential address as my business location, alongside my personal contact info. It wasnât just wrongâit was on the other side of the country, for goodnessâ sake. Moreover, after cutting ties with them, they included my work e-mail on another client’s e-mail thread out of the blue. Iâm big on data security, and that level of sloppiness? Total dealbreaker.
đž TL;DR: Greenly might work for enterprise-level companiesâor even mid-sized teams that need glossy, investor-grade PDFs. But if youâre a lean, impact-driven business like mine? Skip the paywall and use SME Climate Hub instead. Itâs free, accurate, and not hiding behind a glitchy UI or an annoying demo wall.
đ« Green Business Benchmark
Nice conceptâbut not a fit for Autumn Dahlia at this time.
I appreciate what Green Business Benchmark is trying to do, and the team behind it is genuinely kind and well-intentioned. But at $450/year for the Starter tier, what youâre really getting is a fancy checklist and an SVG badgeâand thatâs a no from me. In fact, the company recommends the Starter package for those not sure if they want to commit to sustainability. The Standard package offers a few extra features, sure, but $1,250/year for basic sustainability education tools and a polished UI just doesnât justify the price for me.
You can hit Platinum status pretty easily, which means thereâs not much to work toward. In my opinion, this kind of tool makes more sense for mid- to enterprise-level businesses with the team bandwidth to get excited over small changes that can make a difference at scale. Itâs just not built for lean, impact-driven studios like mine. Personally? Iâd rather put that money toward measurable impactâlike restoring biodiversity, funding clean water, or regenerating ecosystems.
Instead of relying on a UI-based program like this, Iâve proudly become a People + Planet First verified agency, and continue to partner with the amazing folks at Green America, Ecologi, and other mission-aligned organizations that create tangible change for the cost.
